AQUATIS
FRESHWATER AQUARIUM – BACHELOR PROJECT
Background.
Everyone knows clownfish, white sharks, manta rays or jellyfish, many marine species living far away from home. Seen in cartoons, movies, an aquarium on vacation or at the beach, these species are much more familiar to us than our local ones living in the streams just around the corner.
In addition to the few fishes of the lake found at your fishmonger, for the most piscivorous ones of us, most freshwater species are very little known by the Swiss.
Sometimes called “Europe’s water tower”, Switzerland is one of the largest reservoirs of water in Europe. It is a huge reservoir of varied and interesting freshwater species. However, it is an invisible world in our daily lives. Aquatis invites you to take a moment of escape to discover this unknown world.
Idea.
“Aquatis offers you a bubble of air in your everyday life by inviting you to dive into the world of freshwater to meet Manon, Jules, Claire, and their friends, discovering their incredible story.”
The idea is to propose the playful and creative portrait of Aquatis species while raising public awareness of environmental issues.
How?
A name, a unique personality, amazing characteristics, anecdotes, threatening dangers, and humanization of these freshwater species will strengthen the link between visitors and the different specimens.
The whole campaign is based on storytelling in order to arouse curiosity and imagination.
We only protect what we know and feel close to. So let’s learn more about these species in a playful way.
Credits
Marie Pichonnaz
