F/W AVNIER COLLECTION
Avnier is a young fashion label from Paris and Lausanne.Founded by two friends, Orelsan well-known french singer-rapper/director and Sébastian Strappazzon fashion designer.
They offered us the possibility to imagine a digital brand content strategy for the launch of their F/W 2018 new streetwear collection.
The main concept is based on the idea of unexpected, unpredictable.
Art Direction Team – Sara Cretegny, Kaltrine Pacarizi, Marie Pichonnaz
Models – Donna Zed, Mony