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F/W AVNIER COLLECTION

Avnier is a young fashion label from Paris and Lausanne.Founded by two friends, Orelsan well-known french singer-rapper/director and Sébastian Strappazzon fashion designer.

They offered us the possibility to imagine a digital brand content strategy for the launch of their F/W 2018 new streetwear collection.

The main concept is based on the idea of unexpected, unpredictable.

Art Direction Team – Sara Cretegny, Kaltrine Pacarizi, Marie Pichonnaz

Models – Donna Zed, Mony