Art Direction & Graphic Design for Director’s first Album
Director is a talented alternative rock band hailing from Switzerland, drawing their inspiration from British indie rock, 70s psychedelic music, and a hint of funk. Their eclectic music style is their biggest strength, and their electrifying live shows are a testament to their quality, pleasing audiences time and time again.
Following the release of their first EP in March 2018 and many successful shows across Switzerland, the band released their debut album, Upside Down, in May 2020.
Upside Down is a three-act experiment, charting the band’s evolution and history through a series of raw and energetic rock songs, followed by introspective, modern psychedelia and 70s rock-inspired tracks, and culminating in a set of funk and soul-infused songs that close the album on a explosive note.
As part of the project, I had the privilege of collaborating with the band on the visual, photographic, and graphic art direction of the album, as well as its communication across various social media channels. Additionally, I created some of the singles covers prior to the album’s release, while the album cover artwork was designed by up-and-coming graphic designer Laurie Robadey. I was also responsible for the band’s image and photographs, as well as the lyrics booklet for the CD and vinyl.
The visual Concept.
In terms of visual concept, Director’s brand image features a darkly colorful aesthetic with an altered reality, where imagination and the real world blend seamlessly with a hint of nostalgia that reflects their rock and psychedelic music influences. We achieved this aesthetic through the use of grain and film aesthetics, as well as techniques such as infrared photography, inspired by the work of Richard Mosse, in the picture of the band surrounded by a pink field, which adds an imaginary twist to reality.
Upside Down Album Cover – Laurie Robadey
Booklet Graphic Design, Photography, Art Direction, Crowdfunding Video– Marie Pichonnaz