Jaeger-LeCoultre

Brand Identity Internship 2019

During my last year of Bachelor’s degree in Art Direction at CREA Genève, I had the opportunity to work in the Brand Identity team at Jaeger-LeCoultre.

During these 6 months, I was able to put into practice different aspects of creation within an international brand like Jaeger-LeCoultre.

In collaboration with the different marketing departments, I was in charge of the preparation of the brand’s digital posts, instagram stories etc., but also the preparation of invitations to the brand’s events for which I created various illustrations, as well as participating in the artistic direction of shootings and other photo and video projects.

Here’s a small overview of the work done within the brand.

Also don’t forget to have a look at my art direction for the Chinese Valentine’s Day shooting of the brand.

Under supervision of Creative Director Brand Identity – Guilhem Reinaud