Cash Cow

Victoria Dell

Reclaiming the artist’s narrative.

Cash Cow is a music video I directed for Victoria Dell, a Swiss artist based in London.

The project started from a simple idea: a metaphor of how the music industry treats artists as “cash cows.” We chose to push this concept visually, building a bold, self-aware character who reclaims control with humour and irony.

Drawing from our shared Swiss roots, the film plays with the contrast between countryside imagery and ambition. My role was to translate this into a cohesive visual language, from direction to editing, ensuring clarity and continuity throughout.

At its core, Cash Cow is about reclaiming the narrative, an artist taking ownership of her image and story.

Credits

Director – Marie Pichonnaz

Creative Direction – Marie Pichonnaz & Victoria Dell

Movement Director – Naomie Margot

DOP – Marius Mattioni

Video editing & color grading – Marie Pichonnaz

Makeup & Styling – Victoria Dell

Assistant video/ BTS – Thomas Barman

Production Assistant – Alizee Rime

Photography – Marie Pichonnaz