Bellavista Eyewear SS22

Express yourself campaign


Season 3: Express Yourself

The third episode of Bellavista Eyewear’s campaign takes place on the serene lakeside of Gletterens, offering breathtaking views of the water and surrounding countryside. The video’s underlying message encourages viewers to express themselves through their eyewear choices and showcases the latest styles from the optician’s Spring Summer 2022 collection.

As we’re taken into a chilled-out afternoon by the lake, the two models have fun with their unique styles, reflecting the collection’s bold and stylish frames. One of the standout features of the video is its vintage film look, adding a moody and atmospheric quality to the scenes.

The eyewear collection is the real star of the video, featuring classic aviators, oversized cat-eye frames, and more, catering to every taste and personality. Bellavista’s Spring Summer 2022 collection is the perfect way to make a fashion statement, showcasing one’s unique personality.

The video is part of a larger digital campaign that includes branded content created to be shared on the brand’s Instagram feed throughout the summer months. I had the pleasure of working closely with the models to capture candid, in-the-moment shots, which truly embody the spirit of the brand while retaining an editorial look.

Overall, the campaign is a stunning expression of style and freedom, catering to everyone, whether you’re a fashion enthusiast or just looking to make a statement with your eyewear. This season, why not express yourself with Bellavista Eyewear?

Work produced by Take Off Productions, with its amazing team.


Production: Take Off Productions
Client: Bellavista Eyewear
Art Direction: Marie Pichonnaz
Director: César Monney
Camera: César Monney & Oriel Steinmann
Editing: César Monney
Photography: Marie Pichonnaz
Models: Theis & Zoé
MUA: Marie Pichonnaz
Production digital manager: Alexandre Von Allemen


Bellavista Eyewear