Jaeger-LeCoultre

Chinese Valentine’s Day

During my internship in the Brand Identity team at Jaeger-LeCoultre HQ, I had the exciting opportunity to work on a special project in honor of Qi Xi, the Chinese Valentine’s Day. The project involved creating a series of editorial wristshot photographs featuring two models, with each photo depicting one of six key stages in a relationship.

As the art director assistant, I led the entire art direction of the project, collaborating with the team to ensure that each image captured the essence of the chosen stage in a visually compelling and emotionally resonant way. The end result was a beautiful celebration of love and connection, showcasing the timeless elegance and craftsmanship of Jaeger-LeCoultre watches.

Credits

Under the supervision of Creative Director Brand Identity: Guilhem Reinaud
Art Direction : Marie Pichonnaz
Photographer : Alex Teuscher