fbpx

Jaeger-LeCoultre

Chinese Valentine’s Day

Creating a series of editorial wristshot photographs showcasing two models around six main steps of a relationship to celebrate Qi Xi, the Chinese Valentine’s Day.

This was the challenge I had the opportunity to work on, leading the whole art direction of the project, as art director assistant during my internship in the Brand Identity team at Jaeger-Lecoultre HQ.

Under the supervision of Creative Director Brand Identity – Guilhem Reinaud

Photographer – Alex Teuscher

Client:

Jaeger-Lecoultre

Category:
Date: